Digital Media
From social content to on-camera work, digital media is my way of telling stories that create connection. Whether it’s a quick, engaging reel or a learning-focused piece for ʻohana and community, these projects show how I blend creativity, clarity, and cultural grounding to create meaningful, impactful content.
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@oiwileadershipaccelerator
Role: Conceptualize & Design
Alongside my older sister Kawena Apao, we built the early posts of this account to highlight program goals in an easy to understand and visually engaging way.
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@oregonstate_asc
Role: Conceptualize, Film & Edit
Using educational content, fast paced video, and moving text to keep the viewer engaged, this reel promotes educational content aligned with the ASC values.
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@oregonstate_asc
Role: Conceptualize
In collaboration with other Oregon State University departments, we created this video as a funny way to use a classic TV show to increase student awareness and learning center foot traffic.
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@kahuipalaka
Role: Film, Edit & Voiceover
To show the behind the scenes of Made in Hawaiʻi and express aloha for all our customers, I filmed a day in the life TikTok as a way to build community.
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@kahuipalaka
Role: Conceptualize, Film & Edit
Using a trending video concept at the time, I playfully built pilina with Kahui Palaka customers for Made in Hawaiʻi. This is the best performing TikTok on the page!
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@lanikaibrewing
Role: Conceptualize, Film & Edit
This reel uses a trending audio and a funny storytelling to promote an upcoming event and amass 10k views.
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Created TikToks and Instagram reels to promote new releases for Made in Hawaiʻi 2024
Used storytelling to attract and engage new followers
Assisted in product shoots to best showcase products and brand lifestyle
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Managed TikTok, Instagram, and Facebook content with an emphasis on daily TikTok posting
Created multichannel storylines to establish a community following
Combined trends with company events and releases to increase sales
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Alongside my sister Kawena Lei Apao, built branding kits and color schemes
Laid out educational content to promote the program
Highlighted cohort members and their weekly lessons to increase exposure
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Posted weekly reels about studying tips and educational content
Researched, filmed, and edited content using real life students
Established and maintained consistent branding and language across all posts
On Camera Digital Work
As a senior at Kamehameha Schools Kapālama, I had the honor of writing and presenting the awards speech for the 2022 Song Contest. It was an experience that strengthened my public speaking, on-camera presence, and ability to write for a large audience. One of my proudest moments was presenting the Richard Lyman Cup entirely in ʻōlelo Hawaiʻi.